Loose Threads — Inside the new consumer economy

The Megaphone Podcast: Luke Droulez of Parachute

Episode Summary

#105. Inside the marketing journey of Parachute, which makes goods for the home. We talk with CMO Luke Droulez who joined the company as its first hire to discuss scaling with constraints and experimenting with a variety of channels and markets. The Megaphone Podcast features marketers, analysts and advertising professionals navigating the roller coaster ride of building a 21st-century brand.

Episode Notes

The Guest: Parachute

Edited by George Drake, Jr.

Music by Lucas Brahme

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Full Transcript

Digitally-native brands use Facebook and Google’s advertising networks as their main growth driver. But in the past decade, the efficiency of these paid advertising solutions has flatlined. The Megaphone Podcast, a podcast by Loose Threads, talks with the marketers, analysts and advertising professionals navigating the roller coaster ride of building a 21st-century brand. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.